Zapier pricing guide-pricing-2024-vs-makecom-and-integrately-full-guide”>Zapier Pricing 2024 vs Make.com and Integrately: Full Guide

Automation tools promise to save you hours every week — but pick the wrong one and you’ll blow your budget before you save a single minute. If you’re staring at Zapier’s pricing page wondering why it costs so much compared to Make.com or Integrately, you’re not alone. This guide breaks down Zapier pricing 2024 vs Make.com and Integrately across every dimension that actually matters: task limits, automation counts, integration libraries, and real cost-per-workflow — plus an ROI calculator to help teams running 5 to 50 automations make a defensible business case.

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Quick Answer

Zapier is the most polished and app-rich automation platform but also the most expensive — it’s best for power users and developers who need enterprise-grade reliability. Make.com wins on visual flexibility and pricing for mid-complexity workflows. Integrately is the strongest value pick for non-technical teams who just want things to work fast, offering ready-made 1-click automations at a fraction of Zapier’s cost. For most small businesses running under 25 automations, Make.com or Integrately will deliver equal or better ROI than Zapier.

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Why Zapier Pricing Shocks New Users in 2024

Zapier has been the default automation tool for so long that many teams don’t question the bill — until they actually look at it. In 2024, Zapier restructured its pricing around tasks (each individual action an automation performs), which means a single five-step Zap can burn through five tasks per trigger event.

How Zapier’s Task-Based Pricing Works

Here’s the trap most teams fall into: a “task” in Zapier is not the same as a “Zap” (automation). Every action step inside a Zap counts as a separate task. So if you have a Zap that:

1. Receives a form submission
2. Creates a row in Google Sheets
3. Sends a Slack notification
4. Adds a contact in HubSpot
5. Sends a confirmation email

…that single trigger burns 4 tasks every time it fires (the trigger itself doesn’t count). Run it 1,000 times a month and you’ve consumed 4,000 tasks. On Zapier’s Starter plan at 750 tasks/month, you’d be out of quota in less than 200 runs.

Zapier’s 2024 Pricing Tiers at a Glance

• Free: 100 tasks/month, 5 Zaps, single-step only
• Starter: $19.99/month (billed annually) — 750 tasks, unlimited Zaps, multi-step
• Professional: $49/month — 2,000 tasks, advanced logic, filters
• Team: $69/month — 2,000 tasks shared, user management
• Enterprise: Custom pricing — SSO, advanced admin, dedicated support

The Professional plan looks reasonable until you realize 2,000 tasks disappears fast on multi-step workflows. Many small businesses end up on the $99–$299/month range once they add task top-ups.

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Make.com Pricing 2024: Visual Power at a Lower Cost

Make.com (formerly Integromat) takes a fundamentally different pricing approach. Instead of counting every individual action as a task, Make counts operations — which map more intuitively to what most people think of as “steps.”

Make.com’s 2024 Pricing Tiers

• Free: 1,000 operations/month, 2 active scenarios
• Core: $9/month — 10,000 operations, unlimited scenarios
• Pro: $16/month — 10,000 operations + advanced tools (custom variables, full-text execution log)
• Teams: $29/month — 10,000 operations, multiple users
• Enterprise: Custom

The most important thing to understand: 10,000 operations on Make.com go considerably further than 2,000 tasks on Zapier’s Professional plan, because Make’s visual scenario builder is designed to minimize redundant steps. A five-step workflow in Zapier (4 tasks) is often achievable in 2–3 operations in Make using its data transformation tools.

Make.com’s Visual Canvas Advantage

Make’s drag-and-drop canvas lets you build branching logic, iterators, and error-handling paths visually. For technically-inclined users, this is a huge advantage. For pure non-technical teams, the learning curve is steeper than either Zapier or Integrately. That’s the trade-off.

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Integrately Pricing 2024: The Non-Technical Team’s Best Friend

Integrately flies under the radar compared to Zapier and Make, but for non-technical teams it arguably offers the best combination of simplicity and value in 2024.

What Makes Integrately Different

Integrately’s killer feature is its library of 20 million+ ready-made automation templates (they call them 1-click automations). Instead of building a workflow from scratch, you search for “Gmail to Slack” and activate a pre-built automation in seconds. No logic to configure, no field mapping to stress over.

Integrately’s 2024 Pricing Tiers

• Free: 200 tasks/month, 5 automations
• Starter: $19.99/month — 2,000 tasks, unlimited automations
• Professional: $39/month — 10,000 tasks, multi-step automations
• Growth: $99/month — 30,000 tasks, priority support
• Business: $239/month — 150,000 tasks

At $39/month for 10,000 tasks, Integrately’s Professional plan delivers comparable task volume to Make.com’s Core plan ($9) but with a much more beginner-friendly interface. The trade-off is less flexibility for complex conditional logic.

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Head-to-Head Comparison Table: Zapier vs Make.com vs Integrately

Feature	Zapier (Professional)	Make.com (Pro)	Integrately (Professional)
Monthly Price (annual)	$49/month	$16/month	$39/month
Tasks/Operations per month	2,000 tasks	10,000 operations	10,000 tasks
Active Automations	Unlimited	Unlimited	Unlimited
Integrations/Apps	6,000+	1,500+	1,100+
Multi-step workflows	Yes	Yes	Yes (Pro+)
Visual builder	Basic	Advanced canvas	Simple linear
Built-in AI tools	Yes (AI by Zapier)	Yes (OpenAI modules)	Limited
1-click templates	1,000+	1,000+	20M+ ready automations
Free plan available	Yes (100 tasks)	Yes (1,000 ops)	Yes (200 tasks)
Best for	Enterprise/developers	Tech-savvy builders	Non-technical teams
Ease of use (1–10)	8/10	6/10	9/10
Value for money (1–10)	5/10	9/10	8/10

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ROI Calculator: 5–50 Automations Per Month

Let’s make this concrete. The following estimates assume moderately complex automations with an average of 4 steps each (so 4 tasks per trigger in Zapier, 3 operations in Make due to efficiency gains).

Small Team: 5–10 Automations, ~500 monthly triggers

Platform	Monthly Cost	Tasks Used	Cost Per Automation
Zapier Starter	$19.99	~2,000 tasks (over limit — upgrade needed)	~$4–$10/automation
Make.com Core	$9	~1,500 ops (within 10k)	~$0.90–$1.80/automation
Integrately Starter	$19.99	~2,000 tasks (at limit)	~$2–$4/automation

Winner for 5–10 automations: Make.com Core at $9/month is almost absurdly affordable.

Mid Team: 15–25 Automations, ~2,000 monthly triggers

Platform	Monthly Cost	Tasks Used	Cost Per Automation
Zapier Professional	$49	~8,000 tasks (need top-up ~$50+)	~$5–$8/automation
Make.com Pro	$16	~6,000 ops (within 10k)	~$0.64–$1.07/automation
Integrately Professional	$39	~8,000 tasks (within 10k)	~$1.56–$2.60/automation

Winner for 15–25 automations: Make.com Pro at $16/month is the clear value leader. Integrately is a close second for teams who value simplicity over price.

Growing Business: 30–50 Automations, ~5,000 monthly triggers

Platform	Monthly Cost	Tasks Used	Cost Per Automation
Zapier Team	$69+ (+ task top-ups ~$100–$200)	~20,000 tasks (over limit)	$3.40–$5.40/automation
Make.com Teams	$29 (+ extra ops ~$9–$18)	~15,000 ops (slight overage)	~$0.76–$0.94/automation
Integrately Growth	$99	~20,000 tasks (within 30k)	~$1.98–$3.30/automation

Winner for 30–50 automations: Make.com remains the best value at scale. Integrately Growth is worth considering for non-technical teams who would otherwise need to hire help to configure Make.

The Hidden ROI Factor: Time Saved on Setup

Pure subscription cost isn’t the whole story. If your team spends 8 hours configuring a complex Make scenario that an Integrately 1-click template handles in 20 minutes, the “cheaper” platform isn’t cheaper anymore. At a $50/hour opportunity cost, those 7.5 hours = $375. That’s real money that belongs in your ROI calculation.

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Integration Libraries: Does App Count Actually Matter?

Zapier’s 6,000+ integrations is a genuine competitive moat. If you work with niche or enterprise tools, Zapier will almost certainly have the connector you need. Make.com’s 1,500+ is smaller but covers virtually every mainstream business tool, and its HTTP/webhook module means you can connect to any API. Integrately’s 1,100+ covers the most popular apps but may leave gaps for specialized software.

When Zapier’s App Library Justifies the Price

• You use industry-specific tools (legal tech, medical platforms, niche CRMs)
• You need enterprise connectors (SAP, Salesforce, Workday) with official support
• Your team relies on tools that only Zapier supports natively

When Make or Integrately’s Library Is Enough

• You primarily work in the Google/Microsoft/Slack/HubSpot ecosystem
• Your tools have REST APIs (Make’s webhook module handles this cleanly)
• You’re automating standard marketing, sales, or ops workflows

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Pros and Cons: Zapier vs Make.com vs Integrately

Zapier Pros and Cons

Pros	Cons
Largest app library (6,000+)	Most expensive per task
Most polished, beginner-friendly UI	Task-based pricing burns budget fast
Best enterprise features and compliance	Multi-step Zaps cost multiple tasks
Strong AI integrations (AI by Zapier)	Task top-ups can double your bill unexpectedly
Excellent documentation and community	Overkill (and overpriced) for simple workflows

Make.com Pros and Cons

Pros	Cons
Best operations-to-price ratio	Steeper learning curve than Zapier/Integrately
Visual canvas enables complex logic	Fewer native app integrations than Zapier
Operations go much further than Zapier tasks	UI can feel intimidating for non-technical users
Excellent error handling and data tools	Support response times slower on lower tiers
Strong free plan (1,000 ops)	Scenario complexity can become hard to manage

Integrately Pros and Cons

Pros	Cons
20M+ 1-click ready automations	Smallest app library of the three
Easiest setup for non-technical teams	Limited advanced logic and branching
Competitive task volumes at mid-tier	AI tools less developed than Zapier/Make
Responsive customer support	Less community content and tutorials
Good value at Professional tier	Free plan task limit (200) is very restrictive

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Who Should Pick Which Platform: Decision Framework

Choose Zapier if:
– You need connections to niche or enterprise apps that only Zapier supports
– You have budget flexibility and value polish over price
– Your team is non-technical but you’re willing to pay for the simplicity premium
– You need enterprise compliance (SOC 2, HIPAA add-ons)

Choose Make.com if:
– You’re tech-savvy or have a developer on your team
– You run moderate-to-complex workflows with branching logic
– You want the best bang-for-your-buck at any scale
– You’re building automations that involve data transformation or multi-path logic

Choose Integrately if:
– Your team is non-technical and setup time is a real barrier
– You primarily connect mainstream apps (Gmail, Sheets, Slack, Shopify, HubSpot)
– You want fast deployment with minimal configuration
– You’re a small business owner who wants things running today, not next week

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Our Recommendation

For the majority of small-to-medium businesses comparing Zapier pricing 2024 vs Make.com and Integrately, here’s the honest verdict:

Non-technical teams and solopreneurs → Start with Integrately Professional ($39/month). You get 10,000 tasks, millions of ready-made automations, and an interface that won’t intimidate your team. The time you save on setup alone pays for the subscription in the first week.

Technical teams and growing businesses → Go with Make.com Pro ($16/month). The value at this price point is genuinely hard to beat. You get 10,000 operations, full multi-step support, and a visual builder that can handle almost anything you throw at it.

Enterprise and app-diversity needs → Zapier Professional or Team is worth the premium if you specifically need its 6,000+ app library or enterprise-grade compliance features.

One more consideration for businesses deploying these automations in production: if your automations are triggering workflows in web-based applications or SaaS tools you’ve built, the reliability of your underlying hosting matters as much as your automation platform. Teams running AI-powered apps or custom business tools benefit from hosting that matches the uptime expectations of their automation stack — which is why many builders in this space rely on try 🔗 UltaHost for your AI-powered apps for its 99.99% uptime guarantee and speed-optimized infrastructure. A single hosting outage can cascade into missed automation triggers and broken workflows — something no team wants to debug on a Monday morning.

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Conclusion

The Zapier pricing 2024 vs Make.com and Integrately comparison comes down to a clear trade-off triangle: app breadth (Zapier), price-efficiency (Make.com), and non-technical simplicity (Integrately). Zapier’s task-based pricing model is genuinely punishing for multi-step workflows, and most teams will find either Make.com or Integrately delivers equivalent or superior ROI — especially at the 5–25 automation range where most small businesses operate. Run the numbers from the ROI calculator above against your specific trigger volumes, account for the real cost of setup time, and you’ll have a defensible answer in under 15 minutes.

Whatever platform you choose, don’t let the tool become the bottleneck. Start on the free plans, stress-test your most important three automations, and upgrade only when task limits actually constrain you — not because a pricing page made a higher tier sound safer. And if you’re building those automations into production web apps, make sure your infrastructure is as reliable as your workflows: start your free trial with UltaHost and ensure your hosting never becomes the weak link in your automation stack.

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